In today’s globalised digital landscape, effective digital marketing is crucial for capturing attention, driving engagement, and achieving business goals.

At Saxer Design, we offer a comprehensive range of digital marketing services, designed to elevate your online presence and connect with your target audience. Our approach combines strategic planning with innovative techniques to deliver measurable results, with a special focus on cross-cultural marketing for Germany and New Zealand.

Online Marketing

  • Our Digital Strategy Development service is designed to help businesses navigate the complex online landscape and achieve their goals. We work closely with our clients to develop comprehensive strategies that align with their objectives, target audience, and industry trends. By analysing data and market insights, we create customised roadmaps that optimise digital channels for maximum impact.

  • With our Content Marketing service, we help clients create engaging and valuable content that resonates with their target audience. From blog posts and social media copy to videos and infographics, we craft compelling content strategies that drive traffic, build brand awareness, and generate leads.

  • Our Social Media Marketing service focuses on leveraging social platforms to connect brands with their audience. Through targeted campaigns, community engagement, and content creation, we help clients increase brand visibility, foster customer relationships, and drive conversions.

  • We provide in-depth Analytics and Reporting services to give clients valuable insights into their digital performance. By tracking key metrics, analysing data, and generating customised reports, we help businesses make informed decisions and optimise their digital strategies for success.

  • Our Conversion Rate Optimisation service focuses on maximizing website conversions by improving user experience, design elements, and call-to-action strategies. Through A/B testing, data analysis, and optimisation techniques, we help clients enhance conversion rates and drive business growth.

  • Online Reputation Management is crucial for maintaining a positive brand image in the digital age. We help clients monitor, respond to, and influence online reviews, social media mentions, and search results to enhance brand perception and credibility.

  • Our Cross-Cultural Marketing service is designed to help businesses navigate diverse markets and effectively connect with multicultural audiences. By understanding cultural nuances, consumer behaviours, and language preferences, we help clients tailor their marketing strategies for global reach and local relevance.

  •  A personal marketing strategy outlines how an individual intends to market themselves effectively. It involves defining goals, identifying target audiences, establishing a unique value proposition, selecting the most suitable channels, and consistently monitoring and evaluating performance to make necessary adjustments.

  • Content creation is the process of generating valuable and relevant materials to engage target audiences. This can include written articles, videos, podcasts, social media posts, and other formats that showcase expertise, entertain, educate, or inspire.

  • Relationship building involves nurturing connections over time to develop trust, credibility, and mutual understanding. By investing in meaningful relationships with colleagues, peers, mentors, and industry influencers, individuals can create a supportive network that can provide guidance, opportunities, and collaborations.

As an additional service, we offer meaningful marketing, with a focus on content, and essential strategies for individuals seeking to effectively promote themselves, build a strong personal brand, and advance their personal and professional goals.

Personal Marketing

Tangible Outcomes of our Marketing

By tracking these tangible outcomes, we can assess the effectiveness of our marketing strategies and make data-driven decisions to optimise future marketing efforts, i.e any changes to your website and brand.

We aim for the following outcomes:

  • Return on Investment (ROI):
    Calculation of the financial return from marketing activities relative to the cost incurred, providing a clear picture of the profitability of marketing campaigns.

  • Lead Generation:
    The number of new leads or prospects generated through marketing efforts, which can be tracked through lead capture forms, inquiries, or sign-ups.

  • Customer Acquisition:
    The number of new customers acquired as a result of marketing activities, demonstrating the effectiveness of campaigns in attracting new business.

  • Market Share Growth:
    An increase in the company’s share of the market compared to competitors, indicating the effectiveness of marketing in gaining a competitive edge.

  • Brand Awareness:
    Measurable brand recognition and recall increases among the target audiences, often assessed through surveys or market research.

  • Website Traffic:
    Increased visits to the company’s website, which can be tracked using analytics tools to show the effectiveness of our online marketing strategies.

  • Conversion Rates:
    The percentage of website visitors or leads that convert into paying customers, which indicates the success of marketing in driving actionable outcomes.

  • Social Media Engagement:
    Growth in social media followers, likes, shares, and comments, which can be quantified to show the reach and impact of social media marketing efforts.

  • Customer Retention Rates:
    Improvements in the number of repeat customers or the duration of customer relationships, demonstrating the long-term impact of marketing on customer loyalty.