Typography that speaks to us
In 2023 we call for minimal design, gone are the days of crowded pages, our visitors do not mind scrolling down a page, as long as it is well-formatted and structured.
In short, we need a no-clutter approach. Keep the design simple, so each element has some white space around it to “breathe”.
The text is reduced, displaying the most important information in a condensed format.
One of the most important design elements is the font we choose, it speaks to our audience long before they have read a word.
A whole conversation takes place in the way the font appears on the page, are you modern and dynamic or academic and conservative?
Unique and Large Typography
Choose a font suitable to your industry and in line with your branding, repeat the same colour, font and style through every media you communicate with your clients.
Consistency is key and creates trust in your brand.
Font types
It is plenty to use 2-3 fonts. We are lucky that we do not have to stick to web-save fonts of the past, like Arial, Courier or Times New Roman. These fonts suggest that you have not thought about design at all, they are rated as fairly negligent and boring.
It is easy to obtain suitable fonts for your company, simply visit Google Fonts and download the ones you like.
Make sure these fonts are available on your website as well, you might need to ask your web designer to upload them for you. Remember, we need consistency.
Furthermore, once you have your fonts available, edit the website and use Heading formats 1, 2 and 3 to format your text.
Font size
The body text should be above 14px and written with a simple font (preferably Sans Serif) to ensure readability.
Tip: Make sure all fonts used on the website look just as good on a mobile phone as they do on a desktop computer, a responsive design is key as more and more people view your website on a mobile device first, but we tend to design website on a laptop or desktop computer.
A bit of fun
To try out some font combinations you can use a tool like www.fontjoy.com where you can see how fonts look on a page. You can come up with the most outrages combinations. Enjoy!
