Mix and mingle your online media

Written By Saxer Design

Improve your overall online presence:

Website:

  • Analyse your Google Analytics to check the performance of your website as a starting point.

    • Check the visitor numbers

  • Which pages are the most visited?

  • Not selling online? Now might be the time to consider this.

  • Is your website keeping up with your company and its developments? 

    • Take the opportunity to see if the content on your site is up to date.

  • Does your website perform well on SEO (Search Engine Optimisation)? 

  • Review keywords, meta tags, Google My Business entries.

Social Media

Social Media is the place to share some more light-hearted stories. Social Media is NOT about sales, it is about creating awareness and networking. Keep in mind that people browse Social Media when their brain needs a rest and they need entertainment. And people remember stories better than facts.

  • Choose the appropriate platform for your business.

  • Share some knowledge. If you would like to share facts, it’s good to visualise these through graphs.

  • Provide insight into the way your organisation is operating or how you produce or sell your products.

  • What is so special about your service?

  • Use authentic photography and videos.

  • ALWAYS DRIVE TRAFFIC BACK TO YOUR WEBSITE, link back to info and blogs

Cross-Media

  • Websites, print and social are part of an overall branding strategy.

  • Be consistent, use your logo, colours and fonts in all media.

Saxer Design http://www.saxerdesign.com
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