How to communicate with your clients through your website and other media
As the Covid-19 pandemic has turned our world upside down, it is important to stay focused during these turbulent times. We now have the option of flexibility above all else, meaning we can put more time into working on our businesses.
Optimise our online presence and engage with our visitors and clients virtually.
Look after your existing clients
Our main task is to strengthen relationships and make sure we are looking for ideas on how to assist them in these challenging times. It is fine to show empathy, send the message “You got this” and take the time for some personal exchange.
Look after yourself during lockdown
Gain knowledge to help you in your own business going forward. You could optimise your workflow or learn a particular skill that will enhance your qualification.
Improve your work environment. If you work from home, create a dedicated area where you can concentrate and work efficiently. Use the time you would spend on commuting for leisure and exercise.
Adjust your online strategy
Practical Tips for your website:
Use a simple pop up on your homepage with a personalised message to inform your visitor that you are still open during this pandemic and lead them to a contact page or to more information.
Keep your clientele in the loop about changes and availability of goods and services.
Tell your customers how you are serving them in new ways.
As your company might not require all of its employees at the moment, you might assign them new tasks rather than making them redundant ie. a restaurant may deliver food through the help of their waitress staff.Be available on your phone if possible, people prefer to talk to someone in person.
Make a plan and publish it about how your company will operate throughout the lockdown phases and envisage a timeline. This shows that you and your company are taking ownership of the situation.
Beef up the content of your website. Introduce your team with some personal stories, showing staff working from home via photo or video.
Take up blogging to write about topics that relate to you and your business.
Send personalised emails to your clients
Our inbox is full of automated messages from companies to cheer us up and offer us an outstanding sale. To offer is all well and good, but I would appreciate a personal email much more that addresses my specific needs and circumstances. Show your customers you care and offer realistic solutions.
Some specific ideas if you are:
Offering Products:
If the supply chain is interrupted, keep your clients updated with details about shipping and availability.
Offer sale items to order ahead.
Offer vouchers or discount codes.
Offer products in niche areas rather than competing in broader service areas that are overflowing with competitors.
Offering Services:
Enhance services you sell.
Offer advice on different ways of using or advancing services you have sold.
Offer background information about services.
Consider if you can offer any useful services to assist businesses in this situation.
